If you’re running an agency, you don’t have time to wade through fluff. You just want tools that work, reports that make sense, and platforms that scale with you rather than eating into your margins. We’ve curated a list of 13 platforms that are actually relevant for the upcoming year to help you make that call.
Introduction
Client churn is the silent killer of agency growth. Studies consistently show that a lack of transparency in reporting is a direct link to clients walking out the door.
I learned this the hard way early in my career. I lost a high-value client not because we weren’t getting results, but because they didn’t understand the dense PDF report I sent them. To them, the data looked like gibberish, so they assumed we were doing nothing.
That experience taught me a massive lesson: The right white label SEO software isn’t just about data points. It’s about perception and retention. You need tools that translate your hard work into a language your clients actually understand.
Table of Contents
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TL;DR: The Quick List
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Comparison Table
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What to Consider Before You Buy
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1. The Marketing Agency
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2. SE Ranking
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3. AgencyAnalytics
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4. Semrush
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5. SEOReseller
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6. WebCEO
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7. BrightLocal
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8. Swydo
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9. Search Atlas
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10. Sitechecker
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11. DashThis
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12. SEOptimer
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13. AI Peekaboo
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Notable Mentions
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FAQ
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Final Thoughts
TL;DR: The Quick List
In a rush? Here is the cheat sheet to help you find your fit immediately.
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Best for Strategic Fulfillment & AI: The Marketing Agency
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Best All-In-One Value: SE Ranking
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Best for Pure Reporting: AgencyAnalytics
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Best for Data Depth: Semrush
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Best for Fulfillment Services: SEOReseller
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Best for Resellers (Level 3): WebCEO
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Best for Local SEO: BrightLocal
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Best for Automation: Swydo
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Best for AI & Automation: Search Atlas
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Best for Technical Audits: Sitechecker
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Best for Visuals: DashThis
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Best for Lead Gen: SEOptimer
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Best for AI Search (GEO): AI Peekaboo
Comparison Table
|
Tool |
Best For |
White Label Level |
Key Feature |
|---|---|---|---|
|
The Marketing Agency |
Strategic Fulfillment & AI |
Fulfillment Partner |
LLM Optimization & Strategy |
|
SE Ranking |
All-In-One Value |
Level 2 (Portal) |
Agency Pack Add-On |
|
AgencyAnalytics |
Pure Reporting |
Level 2 (Portal) |
Drag-and-Drop Builder |
|
Semrush |
Data Depth |
Level 2 (Portal) |
Massive Keyword Database |
|
SEOReseller |
Fulfillment Services |
Level 2 (Dashboard) |
Integrated Service Fulfillment |
|
WebCEO |
Resellers (Level 3) |
Level 3 (Full Domain) |
Host on Your Domain |
|
BrightLocal |
Local SEO |
Level 2 (Reports) |
Local Search Grid |
|
Swydo |
Automation |
Level 2 (Reports) |
Data Source Pricing |
|
Search Atlas |
AI & Automation |
Level 2 (Portal) |
OTTO SEO Automation |
|
Sitechecker |
Technical Audits |
Level 2 (Portal) |
Continuous Crawling |
|
DashThis |
Visuals |
Level 2 (Visuals) |
Preset KPI Widgets |
|
SEOptimer |
Lead Gen |
Level 1 (PDF/Widget) |
Embeddable Audit Widget |
|
AI Peekaboo |
AI Search (GEO) |
Level 2 (Reports) |
ChatGPT Mention Tracking |
What to Consider When Choosing White Label SEO Software
Before you swipe your credit card, you need to evaluate a few non-negotiables. You also need to understand the difference between slapping a logo on a PDF and a full domain rebrand.
Customization Depth
This matters more than you think. We categorize this into three tiers:
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Level 1: Puts your logo on a PDF. Basic, but functional.
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Level 2: Offers a Client Portal on a subdomain (e.g., portal.youragency.com).
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Level 3: A Full Rebrand on your own domain. The vendor is invisible, and it looks like you built the software yourself.
Scalability & Pricing
Your pricing structure can make or break your margins. Per-client pricing models punish you for growing. Flat-fee structures generally support scaling much better because your costs don’t jump every time you sign a new deal.
Data Integration
It’s 2026, if your tools don’t integrate seamlessly with GA4, GSC, and the new wave of AI search engines, you’re already behind.
Client Usability
This often gets overlooked. If a dashboard looks too complex, your clients will ignore it and email you asking for an update anyway. Simple is almost always better.
Feature Scope
Know what you need before you buy. Are you looking for a simple reporting tool, or a full execution platform?
1. The Marketing Agency
We position The Marketing Agency as a strategic partner for agencies that need high-level execution and AI capabilities. We focus heavily on Generative Engine Optimization (GEO) and “LLM Optimization.” This ensures your clients’ brands appear in AI search results like ChatGPT and Gemini, not just Google.
Best Known For: Strategic Fulfillment & LLM Optimization
Partnering with us allows you to offer cutting-edge services like AI Search Optimization without the headache of building a new internal team. This is a premium solution for agencies that want to deliver actual results rather than just handing over a report.
Features
Our core capabilities include LLM Optimization, AI-driven analytics, automated audience segmentation, and full-service digital marketing fulfillment covering SEO, PPC, and Email.
Pros
You gain a team that merges human creativity with machine intelligence. It’s the best option if you want to co-create strategy rather than just resell generic tasks.
Cons
This is a partnership model, not a simple SaaS subscription. It suits agencies looking for serious growth rather than a cheap $50/month tool.
Our Take
We are the go-to for agencies looking for high-touch fulfillment and advanced AI capabilities.
Pricing
Pricing is customized based on scope. SEO retainers typically start at $4,000/mo for corporate levels, reflecting the high quality of the fulfillment.
2. SE Ranking
SE Ranking is arguably the best balanced choice for most agencies. You get enterprise-level data accuracy, but the pricing structure won’t eat all your profits.
Best Known For: The Agency Pack Add-On
The “Agency Pack” transforms standard SEO software into a client-facing portal hosted on your own domain.
Features
Core capabilities include tracking for 100+ search engines, website audits, backlink monitoring, and a lead generation widget.
Pros
High data accuracy and unlimited automatic reports are major wins. Plus, the agency add-on is surprisingly affordable compared to the bigger names.
Cons
The mobile app has some limitations, and if you want the heavy-duty AI content tools, you’ll pay extra.
Our Take
We give SE Ranking top marks for customization and value. It might be slightly less intuitive than the pure reporting tools, but it offers way more horsepower.
Community Reviews
Feedback from over 1,100 reviews is generally positive. Users frequently praise the “Agency Pack” for making them look professional. Many users actually switched from Moz and found the interface much easier to navigate.
(Source: G2, Capterra, and TrustRadius)
Pricing
You pay for the base plan plus the specific cost of the Agency Pack.
Check out SE Ranking pricing here
3. AgencyAnalytics
AgencyAnalytics is the industry standard for reporting. If you need to pull data from dozens of different sources into one clean view, this is the one you want.
Best Known For: Drag-and-Drop Dashboard Builder
You can build custom dashboards that combine SEO, PPC, and social data without needing to know a single line of code.
Features
The platform boasts 75+ integrations, automated scheduling, a white label portal, and new “Ask AI” reporting features.
Pros
The interface is incredibly easy to use. Also, unlimited staff accounts mean your whole team can collaborate without hitting a paywall.
Cons
The pricing model scales per client campaign. If you have a lot of small clients, this can get expensive fast.
Our Take
We rate it highly for ease of use and features. It gets a slightly lower score for value just because of those scaling costs.
Community Reviews
User feedback highlights the time saved on reporting. People love the “set it and forget it” automation but do complain about the price jumping as they add more clients.
(Source: G2, Capterra, and SoftwareAdvice)
Pricing
Costs are structured per campaign with minimum campaign requirements.
See AgencyAnalytics plans
4. Semrush
Semrush is the heavyweight champion of data. It’s the most powerful tool on the list, but be warned: the white label features are often locked behind expensive add-ons.
Best Known For: Massive Data Databases
Its keyword and backlink databases are unparalleled. If you need deep competitive research, this is it.
Features
There are 55+ tools available, covering everything from local SEO to content marketing and PPC research.
Pros
It’s the industry standard for a reason. The comprehensive nature of the suite makes it a contender for the best tool overall.
Cons
The cost is high. Also, the interface can be cluttered and overwhelming if you’re new to SEO.
Our Take
Top marks for features, but lower scores for customization and ease of use due to the steep learning curve and price tag.
Community Reviews
Users view Semrush as non-negotiable for serious SEOs. Reviews often mention that while expensive, it replaces multiple other tools, which justifies the cost.
(Source: G2, Capterra, and TrustRadius)
Pricing
You usually need the Guru plan plus the additional fee for the Agency Growth Kit to unlock white labeling.
View Semrush pricing
5. SEOReseller
SEOReseller is unique because it offers service fulfillment *alongside* the software. This is great for agencies wanting to scale without hiring more internal staff.
Best Known For: White Label Fulfillment Services
They perform the actual SEO work while providing a platform that looks like it belongs to your agency.
Features
The platform includes a CRM, proposal builder, audit tools, and an integrated dashboard for SEO, PPC, and social fulfillment.
Pros
No setup fees, and you get access to wholesale pricing for services.
Cons
You are relying on their team for quality control. You have less control than if you were doing the work in-house.
Our Take
We rate it perfectly for customization and features since it includes the service aspect.
Community Reviews
Partners have used the platform to scale their agencies rapidly without the overhead of employees.
(Source: SEOReseller Partners)
Pricing
The dashboard is often free or low-cost because the revenue comes from the purchased services.
Check SEOReseller options
6. WebCEO
WebCEO is the best option for agencies that want to act as software providers. Their “Level 3” white labeling capabilities are robust.
Best Known For: Full Domain Hosting
You can host the entire software suite on your own domain. The vendor remains completely invisible to your clients.
Features
Features include rank tracking, technical audits, internal link analysis, and a task manager for team collaboration.
Pros
The pay-as-you-go pricing for scanning offers flexibility. The true software reselling capability is a major advantage.
Cons
The interface feels a bit dated compared to newer competitors. Also, scanning fees can be unpredictable if you aren’t careful.
Our Take
High marks for customization and value. It is a strong choice for technical agencies.
Community Reviews
Users appreciate the API and the ability to customize report content for different client levels.
(Source: G2 and Capterra)
Pricing
You need the Agency Unlimited plan and the separate white label add-on fee.
See WebCEO agency plans
7. BrightLocal
If you deal with brick-and-mortar clients, BrightLocal is non-negotiable. General SEO tools simply fail at the nuances of local search.
Best Known For: Local Search Grid
The heatmap rankings feature shows how a business ranks in specific neighborhoods, not just the city overall.
Features
The tool covers GBP audits, citation building, review monitoring, and a lead generation widget.
Pros
White labeling is included in the base price, and the tool is highly affordable.
Cons
It is not suitable for national or general SEO campaigns due to a lack of deep backlink data.
Our Take
Perfect score for value and ease of use within the specific context of Local SEO.
Community Reviews
Agencies rely on the citation builder to save hours of manual work.
(Source: BrightLocal Case Studies and G2)
Pricing
Pricing is based on location tiers.
View BrightLocal pricing
8. Swydo
Swydo is a reliable reporting automation tool. Its unique pricing model charges based on data sources rather than the number of clients.
Best Known For: Automated Reporting & Custom Domains
Swydo turns messy data into clean reports and allows for custom domain integration on base plans.
Features
Integrations include Google Ads, Analytics, and social platforms. Report scheduling features are robust.
Pros
Predictable pricing and unlimited team members are great. The data connections are highly reliable.
Cons
It is purely for reporting and lacks execution tools. Costs rise as you add more data connectors.
Our Take
A perfect score for value due to the pricing model, and high marks for ease of use.
Community Reviews
Users appreciate the stability of the platform and the responsive support team.
(Source: Capterra and G2)
Pricing
There is a base monthly fee plus data source pricing.
Check Swydo pricing
