01Answer engines · Generative engine optimization
Generative engine optimization that makes you the answer, not the footnote.
People ask assistants now, and assistants answer with a shortlist. Our generative engine optimization experts make sure your brand is understood, trusted and named in it, on ChatGPT, Gemini, Perplexity and the AI results on Google.
- First results2–4 months
- Most clients invest$2,000–$15,000/mo
- ReplyUnder 12 hours
An assistant answering a buyer’s question, before and after GEO. Turn on JavaScript to try it.
01Where it breaks
SEO alone is enough.
Language models read, summarize and choose. If your content isn’t built for them, you’re not in the answer.
For a SaaS company
Named first when buyers ask an assistant for the best tool in your category.
Wired into HubSpot, Mixpanel and Salesforce. How we work with SaaS
- 01CAC keeps climbingHurts paybackBest with Search and Paid media
- 02Invisible when buyers ask AIHurts share of answerBest with Search
For a B2B company
On the shortlist when a buyer asks an assistant who to call.
Wired into HubSpot, Salesforce and LinkedIn. How we work with B2B
- 01Missing from the shortlistHurts share of answerBest with Search and Paid media
For an eCommerce brand
Your product is the pick when shoppers ask an assistant what to buy.
Wired into Shopify, Klaviyo and Amazon. How we work with eCommerce
- 01Lost in AI shopping answersHurts share of answerBest with Search
02What’s included
Build your
scope.
All 16 pieces below are part of generative engine optimization. Switch off what you already have covered, and the price guide and your note to us follow.
01
AI readability
Make sure models can read you, place you and trust you.
02
On-page
Content shaped the way assistants quote it.
03
Authority
The signals that make a model cite you, not a rival.
04
AI performance
Measured where the answers happen.
Your scope
All 16 pieces, across AI readability, on-page, authority and AI performance.
03How it runs
Read by machines,
chosen by people.
We start by learning how AI engines read your brand today, then fix what they get wrong, and watch every answer that matters.
Week 0Visibility usually lifts in months two to four
Scroll, or drag the line
- 01AuditWeeks 0–3
How AI engines read, summarize and reference you today, and where rivals get named instead.
- 02StructureWeeks 2–8
Structured data, entities and schema, so models know exactly who you are and what you do.
- 03OptimizeWeeks 4–16
Content rebuilt for generative readability: clear claims, clean summaries, answers worth quoting.
- 04MonitorWeeks 8–52
Inclusion tracked across AI systems, and every change documented and measured.
The shape, not a promise. Timings are what most clients see; yours depend on your market and where you start.
04Proof
Proof,
not promises.
The numbers behind the agency, the brands behind the numbers, and what clients say when we’re not in the room.
“The go-to person who knows what to do to drive results.”
“Improvements from his work are still happening.”
Brands we’ve grown
21 of 200+ · point at one for its colours
05What it costs
Straight
numbers.
Pricing follows scope and performance. Most clients invest between $2,000 and $15,000 a month, depending on target visibility, competition and content depth.
Monthly
$2,000to$15,000/mo
The marker follows the scope you built above. A rough guide: your quote comes after the first conversation.
What moves the number
- How many AI platforms and markets you want to show up in
- How crowded your category is
- How much content needs to be rebuilt
It starts with
An AI-ready audit of how assistants read your brand today.
Get my GEO plan06Questions
Asked,
answered.
01What does GEO cost?
It’s based on performance and scope. Most clients invest between $2,000 and $15,000 a month, depending on target visibility, competition and content depth. Every dollar is tied to measurable exposure across generative platforms and search engines.
02How does your GEO process work?
We audit your digital footprint to see how AI engines interpret and reference your brand. Then we build structured data, optimize content for generative readability and monitor your inclusion across AI systems. Every step is documented and measurable.
03How long until we see results?
Most clients see visibility improve within two to four months, depending on content volume and competition. As models update, your presence compounds into consistent inclusion and authority.
04Which GEO services do we need?
eCommerce GEO for online retail and DTC brands, enterprise GEO for SaaS and B2B growth, and content GEO for authority-driven categories. Your audit shows where the biggest gap is.
05What makes your GEO team different?
We don’t just optimize for Google, we optimize for how AI thinks. Our GEO experts combine data science, SEO and natural language processing to position your brand for human and machine audiences at once.
06How do you use AI in GEO?
We use AI to analyze patterns, surface insights and simulate how language models perceive your brand, then refine structure, intent and relevance so every page is model-ready while keeping your voice.
07Contact
Let’s talk
GEO.
Tell us where you are and where you want to be. A strategist replies within 12 hours, usually much faster.
- Emailmoe@themarketingagency.ca
- Phone1.855.710.8454
- Reply timeUnder 12 hours
Common first questions