03Paid media · Pay per click
PPC where every ad dollar is accountable.
The right audience, at the right moment, with the right message, and nothing paid for twice. Our PPC experts test, measure and refine until every dollar of spend has a job and you can see it doing it.
- First resultsWithin 30 days
- Most clients invest$2,000–$15,000/mo
- ReplyUnder 12 hours
Last week’s search terms from an ad account, with the ones that will never buy. Turn on JavaScript to try it.
01Where it breaks
Automate everything, then send a report.
Test, measure and refine until every dollar has a job, and you can see it doing it.
For a SaaS company
High-intent search and retargeting that bring CAC down instead of renting traffic.
Wired into HubSpot, Mixpanel and Salesforce. How we work with SaaS
- 01CAC keeps climbingHurts paybackBest with Search and Answer engines
For a B2B company
LinkedIn and search campaigns aimed at the accounts that matter, not every click.
Wired into HubSpot, Salesforce and LinkedIn. How we work with B2B
- 01Leads that never fitHurts lead qualityBest with Lifecycle and Agentic AI
- 02Sales and marketing don’t connectHurts attributionBest with Agentic AI and Lifecycle
- 03Missing from the shortlistHurts share of answerBest with Answer engines and Search
For an eCommerce brand
Shopping, Performance Max and retargeting tuned for margin, not just ROAS.
Wired into Shopify, Klaviyo and Amazon. How we work with eCommerce
- 01Traffic that doesn’t buyHurts conversion rateBest with Experience
- 02Ad costs eating the marginHurts ROASBest with Search and Agentic AI
02What’s included
Build your
scope.
All 17 pieces below are part of pay per click. Switch off what you already have covered, and the price guide and your note to us follow.
01
Search ads
Captured at the moment of intent.
02
Paid social
Reach that knows who it’s for.
03
Shopping and display
The products and the follow-up.
04
Performance
Spend you can trace to revenue.
Your scope
All 17 pieces, across search ads, paid social, shopping and display and performance.
03How it runs
Fast to start,
sharper every week.
Paid moves quickly. We audit, build the campaigns and the tracking, launch, then keep optimizing as the data comes in.
Week 0First results within 30 days of launch
Scroll, or drag the line
- 01AuditWeeks 0–2
Your market, your audience and every account and data source you already have.
- 02BuildWeeks 1–4
Keyword targeting, ad creative, landing pages and conversion tracking, before a dollar is spent.
- 03LaunchWeeks 4–6
Campaigns go live with clear budgets and a test plan.
- 04OptimizeWeeks 5–26
Bids, audiences, creative and budget, refined every week, reported in plain numbers.
The shape, not a promise. Timings are what most clients see; yours depend on your market and where you start.
04Proof
Proof,
not promises.
The numbers behind the agency, the brands behind the numbers, and what clients say when we’re not in the room.
“The go-to person who knows what to do to drive results.”
“Improvements from his work are still happening.”
Brands we’ve grown
21 of 200+ · point at one for its colours
05What it costs
Straight
numbers.
Pricing follows strategy and scale, not one-size packages. On average, clients invest between $2,000 and $15,000 a month, depending on goals, platforms and competition.
Monthly
$2,000to$15,000/mo
The marker follows the scope you built above. A rough guide: your quote comes after the first conversation.
What moves the number
- How many platforms you run on
- Your goals and how fast you want to scale
- How competitive the auctions are
It starts with
A discovery and audit of your market, audience and existing data.
Get my PPC plan06Questions
Asked,
answered.
01What does PPC cost?
On average, clients invest between $2,000 and $15,000 a month, depending on goals, platforms and competition. Every dollar is tracked against performance: clicks that convert, leads that close, and ads that pay for themselves.
02How does your PPC process work?
A discovery and audit phase first, to understand your market, audience and data. Then a tailored strategy: keyword targeting, ad creative, landing pages and conversion tracking. Once live, we optimize continuously and report transparently, so you always know where the budget goes.
03How long until we see results?
Most clients see initial results within the first 30 days of launch, with stronger ROI as campaigns mature and data accumulates. Quick wins early, then long-term optimization that compounds.
04Which platforms are right for us?
Google Ads for intent-driven search, Meta for awareness and retargeting, LinkedIn for B2B lead generation, and TikTok or YouTube for storytelling and reach. We find the mix that fits your goals.
05What makes your PPC team different?
Strategic depth with creative precision: our PPC experts bring data science, copywriting and audience psychology together. You never wonder what’s happening in your account: full transparency, ongoing collaboration and measurable outcomes.
06How do you use AI in PPC?
AI helps us analyze patterns faster, forecast performance and refine targeting, from bid optimization to predictive audiences and ad testing. Human expertise guides every decision, and every campaign stays on brand.
07Contact
Let’s talk
PPC.
Tell us where you are and where you want to be. A strategist replies within 12 hours, usually much faster.
- Emailmoe@themarketingagency.ca
- Phone1.855.710.8454
- Reply timeUnder 12 hours
Common first questions