Small Business Valuation: What Your Company Is Really Worth (And How to Find Out)
Look, I’ve worked with hundreds of business owners over the years, and I can tell you that figuring out your company’s worth has become absolutely critical. With over 9
25 Dentist SEO Case Studies That Actually Generated Real Patients (With Revenue Numbers)
I stumbled across this stat the other day that honestly stopped me dead in my tracks: studies show that more than 50% of all website visitors are on a mobile device and many use th
What I Learned From Digging Through 25 Dental Practice Marketing Wins (And Why Most Advice Sucks)
Last month, I was helping my neighbor find a dentist at 10 PM because her kid chipped a tooth. We spent twenty minutes clicking through websites that all said “call during bu
25 Ecommerce Case Studies That’ll Make You Rethink Your Entire Strategy
So I was procrastinating on my quarterly review last week (don’t judge me), scrolling through analytics when this stat basically slapped me in the face: with over 33% of the
25 Ecommerce Analytics Case Studies That Will Transform Your Business Strategy
I’ll never forget the day I discovered that my “simple” search bar was secretly my biggest money-maker. I was digging through my online store’s data (probab
Business Contract Review: Why Most Companies Are Doing It Wrong (And How to Fix It)
I’ve seen it happen too many times – companies bleeding money on contracts they thought were airtight. Last month, I watched a mid-sized tech company realize they were
Maybelline Case Study: How a Beauty Giant Cracked the Code on Digital Marketing Success
In 2018, Maybelline hit a remarkable 7.4% global market share, crushing competitors like L’Oréal Paris, MAC, and Lancôme while grabbing 11% of total mass cosmetics sales on
25 B2B Marketing Automation Case Studies That Actually Delivered Results (And What You Can Learn From Them)
Three years ago, I watched our company blow $50K on a marketing automation platform that sat unused for 8 months. I was the one who had to explain to the CEO why our “revolut
25 Data Science Case Studies That Will Transform Your Career (And Your Business)
PayPal’s fraud detection system achieves a staggering 99.9% accuracy rate in identifying fraudulent transactions, saving users an estimated $2 billion annually. Source: Turin
25 Cloud Migration Case Studies That’ll Make You Rethink Your Infrastructure Strategy
Last Tuesday, I was having my third cup of coffee and procrastinating on quarterly reports when I saw something that made me spit out my coffee. 94% of organizations already use cl
