What I Learned From Digging Through 25 Dental Practice Marketing Wins (And Why Most Advice Sucks)
Last month, I was helping my neighbor find a dentist at 10 PM because her kid chipped a tooth. We spent twenty minutes clicking through websites that all said “call during bu
25 Ecommerce Case Studies That’ll Make You Rethink Your Entire Strategy
So I was procrastinating on my quarterly review last week (don’t judge me), scrolling through analytics when this stat basically slapped me in the face: with over 33% of the
25 Ecommerce Analytics Case Studies That Will Transform Your Business Strategy
I’ll never forget the day I discovered that my “simple” search bar was secretly my biggest money-maker. I was digging through my online store’s data (probab
Business Contract Review: Why Most Companies Are Doing It Wrong (And How to Fix It)
I’ve seen it happen too many times – companies bleeding money on contracts they thought were airtight. Last month, I watched a mid-sized tech company realize they were
Maybelline Case Study: How a Beauty Giant Cracked the Code on Digital Marketing Success
In 2018, Maybelline hit a remarkable 7.4% global market share, crushing competitors like L’Oréal Paris, MAC, and Lancôme while grabbing 11% of total mass cosmetics sales on
25 B2B Marketing Automation Case Studies That Actually Delivered Results (And What You Can Learn From Them)
Three years ago, I watched our company blow $50K on a marketing automation platform that sat unused for 8 months. I was the one who had to explain to the CEO why our “revolut
25 Data Science Case Studies That Will Transform Your Career (And Your Business)
PayPal’s fraud detection system achieves a staggering 99.9% accuracy rate in identifying fraudulent transactions, saving users an estimated $2 billion annually. Source: Turin
25 Cloud Migration Case Studies That’ll Make You Rethink Your Infrastructure Strategy
Last Tuesday, I was having my third cup of coffee and procrastinating on quarterly reports when I saw something that made me spit out my coffee. 94% of organizations already use cl
25 Contract Management Case Studies That Will Transform Your Business Operations
Want to know something crazy? I was talking to a procurement director last week, and she said, “Our contract process is basically held together with duct tape and prayers.
25 CRM Case Studies That’ll Make You Rethink Your Customer Strategy
I was doom-scrolling through industry reports last Tuesday (don’t judge me, it’s research) when I saw a stat that made me spit out my coffee: only 30.7 percent of organ
