My Honest Take on Constant Contact: Is It Worth Your Money in 2024?
So I’ll be honest – I was skeptical about Constant Contact at first. My friend Sarah (who runs a small bakery) kept raving about it, but when I saw the price tag, I nea
My Honest Take on ConvertKit (Now Kit): Is This Creator-Focused Email Platform Worth Your Investment?
So I’ve been using ConvertKit (now called Kit) for the past few months, and honestly? It’s been a bit of a rollercoaster. Let me tell you what I’ve learned –
ActiveCampaign Review: My Honest Take After Testing This Email Marketing Powerhouse
Alright, so I went down the ActiveCampaign rabbit hole for a few weeks, and let me tell you – it was quite the journey. I’m talking late nights, way too much coffee, an
My Honest Take on Airtable: Is This “Excel on Steroids” Worth Your Time and Money?
So I’ve been using Airtable for the past six months, and honestly? It’s complicated. Everyone keeps calling it “Excel on steroids,” but that doesn’t r
Why I’m Done With Animoto (And You Should Be Too)
Last month, I needed to create a quick promo video for a client. “Try Animoto,” everyone said. “It’s so easy!” Well, they were half right. It was easy
My Honest Take on Canva: Is This Design Tool Worth the Hype in 2024?
I’ll never forget my first Canva disaster – I spent three hours trying to make a simple birthday invitation for my nephew, getting frustrated with every font choice. No
Buffer Review: My Honest Take After Testing This Social Media Scheduling Tool
I’ve been using Buffer for my client’s bakery Instagram account for about 8 months now, and let me tell you – it’s been a rollercoaster of “this is am
Market Sizing: The Complete Guide to Calculating Your Business Opportunity (Without the Guesswork)
Table of Contents Why Market Sizing Actually Matters for Your Business The Foundation: Understanding TAM, SAM, and SOM Top-Down vs Bottom-Up: Which Method Works Best Advanced Marke
Retail Math Secrets That Turn Struggling Stores Into Profit Machines
Here’s what’ll keep you up at night: according to Toolio’s retail math research, return rates in apparel can hit 20% to 30%, while online sales see about 25% retu
GA4 Audit: The Complete Guide That Actually Works (No Fluff)
Table of Contents Understanding GA4 Audit Fundamentals Technical Implementation Deep Dive Essential Tools and Proven Methods Turning Audit Results Into Marketing Gold TL;DR GA4 aud
